Representation and Bias. Women are still significantly underrepresented in fintech, especially in senior roles, and face bias, being undervalued or underestimated by male colleagues and stakeholders.
Mentorship and Networking. Mentorship programs and networking are crucial for career advancement. Women leaders stress the importance of mutual support and shared experiences.
Work-Life Balance. Balancing professional and personal life remains a major challenge, particularly for women with families.
What emerges is a clear call to keep building structures that allow women in fintech not just to enter the field, but to lead it.
"Despite some deep-rooted beliefs, the financial community does not have to be divided by gender. It can be united by a shared belief in fair opportunities and the ability to move forward together.
Women Leading the Way is not just about highlighting success stories. It is about creating a place where women can be visible, respected, and heard — and where men, too, can join the effort as allies.
We want to keep inspiring the next generation of women who will enter these industries — hopefully with less hesitation and more confidence than their predecessors once had."
Valentina Drofa, founder and CEO
our other initiatives
Communicate Fintech is a platform dedicated to fintech brands and narratives. It integrates a series of events, webinars, and interviews uniting fintech opinion leaders, founders, and marketing professional.
CryptoEdu is our educational initiative aimed at supporting digital assets literacy and businesses working with crypto. It is created in close partnership with CryptoUK, a leading self-regulatory trade association for the UK cryptoasset industry.
About Drofa Comms
We work exclusively with financial, fintech, and crypto companies, providing PR and other services. We have an in-depth understanding of the media landscape in these sectors.
We've worked with more than 1000 companies and accumulated vast experience, which we generously share with our clients.
We’re a team of professional writers, former journalists, PR managers, and financial analysts. You can be confident in the quality of the content we produce and deliver to the media.
Alina Sysoeva
Head of PR, Drofa Comms
alinas@drofa-ra.co.uk
our awards
Top-3 companies in the “Financial PR Consultancies of the Year” category in 2023
“Fast Movers” category of Global PR Agency Ranking 2022 by PRovoke
One of the top UK-based PR agencies for startups in 2025 by Silicon Canals
